Hop Gallery is a delightful, light and calming visual arts exhibition space situated in the 18th century Star Brewery building located in the heart of the historic County town of Lewes.
The Gallery has a reputation for being one of the most prestigious private visual arts venues in the South East with a purposely designed exhibition space that is multifunctional and complements traditional & contemporary art, sculpture and installation work equally well. In this unique gallery space you will experience a fresh modern feel along with the atmospheric original features of the building which together enhance all types of art media.
We are delighted to be able to offer you this opportunity to take part in the Hop Open Exhibition. Once you have completed your work and delivered it to us you don’t have to worry about a thing for the duration of the show. We will hang and steward the show and oversee the opening celebration party for all contributing artists and their guests along with Hop gallery visitors and buyers. The show will also benefit from the following gallery marketing and general profile:
- The venue is constantly marketed throughout the year as a prestigious exhibiting space. We inject considerable financial investment into marketing the venue. By promoting the gallery as a whole throughout the year we attract not only the traditional gallery visitor and art collector but reach a wider audience including interior designers, families and young people. This wide catchment is beneficial to all exhibitions. We distribute 10,000 programmes as well as carrying the programme on our website for the entire year and whilst this is a very costly production, it most definitely benefits all exhibitors be they solo or part of a group show.
- As well as the exhibition being included in the annual programme we also email the programme to our online mailing list at the beginning of the season. Programmes are sent in bulk to many galleries, museums, hotels, public places/attractions and libraries in Sussex as well as to London and home counties. These addresses change throughout the year as we approach organisations and ask if they are willing to display.
- The gallery listings editor has built up very good relationships with the press and media outlets and drip feeds the press and various publications all year round. This is done via press releases and listings along with a selection of images. This information is sent out many months in advance as a taster, and then on a more specific basis as each exhibition approaches. We are aware of press copy deadlines and keep to these. We cannot guarantee the take up but we often find that they do come back to us for more information and at this point we are able to put them in touch with individual artists for a more in-depth interview etc. The listings editor also submits the information to press websites and various general websites that are ongoing and changing all the time. We are achieving listings on more and more of these. We have an extensive list of publications in which we regularly receive coverage along with their website coverage.
- We have more tailored exhibition mailing and emailing databases which are targeted for each exhibition. An exhibition invitation will be sent out prior to the Hop Open Show.
- Gallery sends out a pdf of the exhibition flyer/poster to the gallery email database in advance of exhibitions and then again one week before the show and again during the show.
- Each exhibition is included on the gallery website for the entire year, and then each yearly programme is archived on the site so that back programmes can be downloaded if buyers/visitors etc want to get information on past exhibitions and exhibitors.
- The gallery will pass on (with your permission) your contact details to the press and invariably this can lead to them making contact with you.
- The website is signed up to Google mapping.
- The gallery website is up and running and proving to be an excellent tool for potential visitors and buyers.
- The gallery programme can be downloaded from website.
- We will supply you with a pdf of the invitation for you to email out to your own collectors, family, friends, and acquaintances.
- We take a full page advertisement in the annual Artwatchguide – Galleries & Museums with a 20,000 distribution in East & West Sussex, Surrey & Kent boarders. This booklet is an excellent reference tool.
- HOP BACKSTAGE – Artwork for sale. This is a web page where artists can subscribe to show works that are for sale in advance of, or after the show. (Terms of this can be sent to you under separate cover upon request).
- The gallery hosts Credit Card facilities.
